Find out exactly where your business is losing money, leads and trust.
In five business days I map it: where ready-to-buy homeowners quietly leave your site, and what your market says about the contractors you compete with. Then we go through it together on a 30-minute call.
Home services & remodeling · United States · Based in Minnetonka, Minnesota
Most remodeling companies do not have a lead problem. They have a leak problem.
- The estimate that was profitable on paper and lost its margin by week three.
- The lead who filled out your form on a Friday and never got a call back.
- The scope that grew, and never got repriced.
None of that shows up as a line item. It shows up as a year that felt busy and ended thin.
What I do
First, I go through everything a ready-to-buy homeowner sees before they contact you: your site on a desktop and on a phone, your promise, your proof, your forms. I find the exact points where people who were going to hire you quietly leave.
Second, I read what customers actually write about the contractors you compete with, and what those contractors promise on their own websites. Sometimes the complaints point to one thing nobody in your market answers out loud, and that is an opening you can own. Sometimes it runs the other way: your competitors have already raised the bar in public and you are the one not saying it. Either way, you find out where you stand in your market's own words.
What you get
- Profit Scan report. Where your offer loses ready buyers, what to change, and the order to change it in.
- Market Gap report. What customers say about your competitors, with real quotes, dates and sources, and what your market is already being promised by someone else.
- A 30-minute walkthrough, on video, where we go through the findings and decide what you act on first.
Every finding is labelled: what was measured on a live page, and what is an assumption. Nothing is invented, and no number is presented as a fact when it is a guess.
How it works
You email me
Your website and your market. I tell you whether this is worth $500 for your business before you pay.
Seven questions, in writing
Your offer, your best customer, your worst one, where your traffic comes from, the objection you hear most. Fifteen minutes at your kitchen table, not another meeting.
I run the audit
Five business days. No access to your systems, no software to install, nothing for your team to learn.
We walk through it
Thirty minutes on video. You leave with a priority you can start on that week, whether or not you ever buy anything else from me.
Timeline and price
$500
Five business days from payment to walkthrough. All I need is your website and seven short answers.
Start by email. If you already know you want it, you can pay for the audit here and I will send the questions the same day.
What comes after the audit
Only if the audit shows it is worth it. Nothing below is sold before you have seen what is actually leaking.
AI CEO Foundation
from $1,800
Your strategy, your numbers and your rules, written down once and installed as a decision partner you can think out loud with, instead of living in your head.
Business Command System
$4,500 to $6,000
The same, extended to marketing, operations and finance, plus a market intelligence report and assistants that do the repeatable writing your team keeps redoing.
Strategic Advisor
from $750 / month
Keeping it current as the business changes: a standing review rhythm, refreshed market intelligence, and new roles built as you need them.
Who is doing this
Arsen Yakubets. Two years selling to roofing and remodeling contractors across the U.S., sitting in their offices and walking their jobs. Before that, twenty years running service operations: full P&L, budgets, hiring, standards, teams of 70 to 150.
I know what it costs when a business runs on the owner's memory, because I have been that owner.